Privacy Policy
Privacy Policy
Introduction
Welcome to Govee website services. Please ensure that you are at least 16 years old before you begin using the website services. When you use our website services, we may collect and use your relevant information. We attach great importance to the protection of our users' privacy and personal information and deeply understand the importance of personal information to you. We will make every effort to keep your personal information safe and secure. Therefore, we undertake that:
I) We will remain transparent about the different types of information we collect and how we use such information.
II) Except where necessary to fulfill your requests or provide the website services, we will seek your permission before sharing your personal information with third parties, and will do so only when we believe that they can provide you with additional services that are beneficial to you.
III) We will take data security measures to protect your data and safeguard the Govee website services against unauthorized access.
Through this Policy, we want to explain how we collect, use, store, share, and transfer your information when you use our website services, as well as how we provide you with access to and enable you to update, delete, and protect such information. Please read this Policy carefully and make sure that you understand our rules regarding the processing of your personal information before accessing this website or using the services we provide. If you have any questions, comments, or suggestions while reading this Policy, please contact us at support@govee.com. If you do not agree with any part of the Terms of Service or this Policy, please stop accessing or using our services. By continuing to access or use our website services, you acknowledge and accept our Terms of Service and Privacy Policy.
Part 1: Relevant definitions
"Personal information" refers to all kinds of information recorded electronically or otherwise that is related to an identified or identifiable natural person, excluding anonymized information.
"Processing of personal information" includes the collection, storage, usage, processing, transmission, provision, disclosure, and deletion of personal information.
"De-identification" refers to using technical measures to process personal information so that a specific individual cannot be identified without the help of additional information.
"Anonymization" refers to the process of processing personal information through technical measures so that a specific natural person cannot be identified and the process cannot be reversed.
Part 2: This Privacy Policy will help you understand the following:
1. Scope of Application
2. How We Collect and Use Your Personal Information
3. Information Sharing
4. Information Security and Storage
5. Your Data Subject Rights
6. Cookies and Similar Tracking Technologies
7. Other Matters Involving User Interests and Requiring Notice to Users and Disclaimers
8. Updates to This Policy
9. Contact Us
1. Scope of Application
This Privacy Policy ("Policy") applies to the Govee website services provided to you by Govee Moments Trading Limited (hereinafter referred to as "we", "us", or "our"), including but not limited to web browsing, product purchases, and related extended features. It explains how we collect, use, share, and process your personal information.
Please note that in addition to the Govee website services, we may, where necessary, provide you with product purchases, smart device control and management, and other services through our mobile applications or other means. If a particular product and/or service we provide is subject to a separate Privacy Policy, that Privacy Policy will prevail and apply to such product and/or service.
2. How We Collect and Use Your Personal Information
The definition of personal information (used interchangeably with the term "personal data" in this Privacy Policy) depends on your place of residence. Under this Privacy Policy, only the definition of personal information provided under the personal information protection laws of your country/region applies to you.
Adhering to the principles of legitimacy, lawfulness, and necessity, we will only collect and use the personal information that you actively provide during your use of Govee website services, or that is generated from using Govee website services, as well as your relevant personal information obtained from third parties, for the following purposes described in this Policy.
To enhance your user experience, or to provide you with certain value-added services, we may collect additional categories of personal information. If you do not agree to provide the personal information required for our specific services, you will not be able to use the relevant optimized or value-added features, but this will not affect your use of other basic services or features. If we intend to use your personal information for purposes other than those stated in this Policy, or if we plan to use the personal information collected for specific purposes for any additional reasons, we will inform you in a reasonable manner and obtain your consent again before proceeding with such use.
2.1 Core Features and Services Provided for You
(1) Account registration, login, and verification
To enable you to use the Govee website services, we need to collect the following information to create an account for you: your email, login password, nickname, and profile picture. If you log in to and use the Govee website services using a social media account such as Facebook or Google, we will collect and use your name, username, profile picture, social media account, and other information that you may have in your third-party account profile. Among them, your email and password are sensitive personal information. We collect this information to authenticate your identity through the Govee website account server and grant you access to the Govee website servers.
We will use your personal information in the following manner: The Govee website account username and login password authentication information you enter will be transmitted in encrypted form to the Govee website account server for login authentication, and the information you enter will not be stored locally in the application.
If you do not provide this type of information or do not log in to your Govee website account, you will be unable to use some of the features of the Govee website. After you log in to your Govee website account, the Govee website will automatically obtain your account nickname and profile picture and display them on the Govee website page.
(2) Product/Service information display and search
To display products or services to you, we will collect your device information (including device name, device model, operating system and application version, language settings, resolution, public land mobile network ID (PLMN)), and browser type to sort and present relevant products or services in a manner adapted to your device interface.
If you do not provide this type of information, your experience using the Govee website may be degraded.
To provide you with search history, browsing history, favorite products, shopping cart, or ordered product or service display services, we will collect your browsing information, search history, favorite records, following records, shopping cart information, and order information.
(3) Order fulfillment or processing
When you check out products in your shopping cart on the Govee website, the website will generate an order for the products you purchase. To complete the delivery, return, refund, sales tax determination, and payment processes for the relevant products, we need to collect the following information:
I) Your identity and contact information, such as name, phone number, and shipping address, as well as financial information or payment account information, for delivery, returns, refunds, sales tax determination, and payment operations;
II) Transaction details relating to your use of our services, such as return and refund details, gift card numbers, and order history, to perform essential features, including processing your payments and return requests, and keeping you informed of your order status and logistics information;
III) Location data at the IP address level, for tailoring your experience by displaying an appropriate local website, language, or user experience;
IV) If you need an invoice, your invoice title, taxpayer identification number, and the email address for receiving the invoice need to be provided.
If you do not register for or log in to a Govee website account, you can also use the basic purchase feature of this website as a guest. We will collect your name, email address, shipping address, postal code, and payment account information to complete the order transaction and deliver the products.
(4) Feedback and product reviews
If you use the "CONTACT US" feature provided by the Govee website, we will collect the name, email address, order number, issue description, and other information you provide to better identify and resolve your issue.
If you use the AI chatbot service provided by the Govee website, we will collect the chat logs between you and us, your user ID, and session ID. Where necessary, we may also ask you to provide your name and email address.
If you do not provide this type of information, we will be unable to effectively identify and resolve the issues you report.
In addition, if you post a review after purchasing a product on the Govee website, we will collect your product review information and display it on the corresponding product details page.
2.2 Additional Features and Services Provided for You
To provide the Govee Point reward service on the Govee website, we need to collect your user identifier, operating system, and device model.
If you participate in lucky draws, trials, surveys, testing, and other activities on the Govee website, we may use your nickname, profile picture, email address, and other information. If you redeem a physical product, you need to provide your name, address, phone number, email address, and other information necessary for product delivery. The data will be stored on the Govee website servers. To deliver a physical product to you, we need to provide your contact information to third-party logistics companies. These companies will comply with relevant contractual and technical requirements to protect personal data and are prohibited from using personal data for any purpose other than providing logistics services or complying with legal requirements. You may also provide us with your date of birth, and we will send birthday offers and benefits to your email address.
With your prior consent, we will send information about websites, applications, products, services, discounts, and other content that may be of interest to you to the email address you provide. You may unsubscribe at any time by clicking the Unsubscribe link included in each email we send, or by contacting our online customer service at support@govee.com. After you unsubscribe, we may still contact you by email under necessary circumstances (such as order fulfillment).
If you do not provide this information, you will be unable to use the corresponding additional features of the Govee website normally, but you may continue to use other features of the Govee website.
2.3 Service Assurance and Optimization
To support continuous improvement, research, development, and testing of new services and features, as well as troubleshooting activities, we collect additional information in the following ways:
We use Google Analytics to help us understand how customers use this website. You can learn more details about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use your behavioral data, such as your search history, to remember your preferences, optimize our services, and enhance your experience.
We collect information through activities such as surveys and polls, including your preferences regarding the appearance of a particular device, your preferences for certain features, and device installation locations. Participation in surveys and polls is voluntary. In general, surveys, polls, and similar activities do not identify individual users.
3. Information Sharing
We may share your personal information with the following types of third-party service providers. When third-party service providers process personal information on our behalf, we endeavor to ensure that they use your data only for the purposes specified by us and in accordance with our written instructions, and that such use is limited to what is necessary.
3.1 Data Sharing Within the Govee Organization
We are part of a company organization comprising multiple legal entities, business processes, management structures, and technical systems. We may share your personal information with our relevant group companies and, in certain circumstances, with other affiliates of our group, for purposes including business operations, maintenance, and continuity of personalized services. We will ensure that your data is used only for the purposes specified by us and that such use is limited to what is necessary.
3.2 Order Payment and Risk Control
After you place an order, we will provide payment settlement services and online transaction anti-fraud services to you through third-party payment institutions partnered with the Govee website, including payment channels such as UnionPay, NetsUnion, PayPal, Google Pay, Visa, AMEX, Discover, and JCB (hereinafter referred to as "payment institutions"), and online transaction anti-fraud service providers (such as Riskified). To complete order placement and payment, we need to share your personal information, such as your device information (including your IP address), order information on the Govee website, and address, with these payment institutions and online transaction anti-fraud service providers. When you use the payment feature, the payment institutions and online transaction anti-fraud service providers with which we cooperate may collect or verify, through their respective pages, your bank card (including debit and credit card) information and other necessary personal information relating to payment and verification, to confirm your payment instructions and complete the payment. The relevant privacy policies of the applicable payment institutions and online transaction anti-fraud service providers will apply. If you refuse to provide this information, you may be unable to complete payment for your order. However, this will not affect your use of other features of the Govee website.
3.3 Third-Party Insurance Services
To enable third-party insurance service providers to offer you insurance services such as worry-free insurance on the Govee website, we will share your personal information with them (including Seel), such as your shipping address and email address.
3.4 Product Logistics and Warehousing
After you place an order and complete payment, or choose to receive trial products or prizes, we, our affiliates, and the third-party warehousing/logistics/delivery companies (hereinafter referred to as "delivery companies") partnered with us will fulfill the delivery of your order. You acknowledge and agree that we, our affiliates, and the third-party warehousing/logistics/delivery companies partnered with us will use your personal information, such as order details and address, during the above process to ensure that the products you order are delivered safely to you. If you refuse to provide this information, you may be unable to receive the products successfully. However, this will not affect your use of other features of the Govee website. Please note that certain partner service providers, such as Amazon, may collect or verify your membership or account information and other necessary personal information for verification purposes through redirect links or email to determine whether you are eligible to receive potential upgraded services. In such circumstances, the privacy policy of the relevant service provider will apply. Please review the related notices carefully.
3.5 Marketing Automation and Ad Attribution
To improve your experience, conduct personalized marketing activities, and measure the actual performance of advertising, we will provide information about your interaction with the website, transaction and order details, marketing interaction data, and other information to third-party marketing automation and ad attribution service providers, including tools such as Klaviyo, Privy, Smile, ReferralCandy, Bazaarvoice, and Judge.me.
The purposes for which we use the above information include:
(1) Marketing automation and customer communication
We use marketing automation tools such as Klaviyo and Privy to send you emails, SMS, or other marketing information relevant to your choices based on your interactions. Such information is also used for advertising performance measurement and conversion attribution.
(2) Statistical and behavioral analysis
We use statistical analysis tools such as Microsoft Clarity to analyze your behavior on our website to improve website services and your experience. The data is not linked to individuals and is used only for aggregated analysis.
We use behavioral analysis tools such as Awin's affiliate tracking to analyze your click records and other behavioral data, assess commercial orders generated by promotional partners, and improve the effectiveness of our advertising services.
(3) Membership, referral, and rewards programs
If you participate in our membership points program or rewards program, we will use services such as Smile and ReferralCandy to process information related to points, membership levels, referral relationships, reward eligibility, and related transactions to manage member benefits and referral rewards. Such information is also used for ad attribution analysis.
(4) Management of reviews and rating activities
If you review our products or services, we will use tools such as Bazaarvoice and Judge.me to process related information, which is also used for ad attribution analysis.
In addition, we may provide your email addresses to advertising analytics service providers such as Google and Facebook for remarketing advertising (such as analyzing user segments by matching information from Facebook's user database with the provided email addresses) and provide customer service event data to advertising service providers such as Meta and TikTok to associate your interaction, inquiry, and purchase behaviors on the website with prior advertising interactions, thereby measuring the effectiveness of advertising campaigns and optimizing advertising delivery.
We use Shopify to support our online store—you can learn more details about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
3.6 IT Systems and Software Services
The Govee website may, for purposes of using web hosting services (including cloud storage), mobile applications or software optimization services, customer relationship management software, and system maintenance services or email service provision, share your personal data with IT system and software service providers partnered with the Govee website. If you refuse to provide this information, you may be unable to use the basic features of the Govee website normally.
3.7 Legal Requirements
We may share personal data where necessary for the following purposes: (I) complying with applicable laws or responding to, investigating, or participating in valid legal proceedings and litigation, including those initiated by law enforcement or government authorities; (II) enforcing or investigating potential violations of our terms of service or policies; (III) detecting, preventing, or investigating potential fraud, abuse, or security issues, including threats to the public; (IV) fulfilling our corporate and social responsibility commitments; (V) protecting the rights and property of us and our customers; (VI) resolving disputes and performing agreements.
3.8 Company Transactions
In the event of a merger, divestiture, reorganization, bankruptcy, dissolution, or sale or transfer of certain assets, we may disclose personal information (including account information, wallet balances, or points information) or all of our assets to buyers, potential buyers, affiliates, or other successors. Whether as part of a going concern or as part of bankruptcy, liquidation, or similar proceedings, your personal information relating to use of our services that we hold may constitute assets subject to transfer. You acknowledge and agree that we have the right to transfer or assign your personal information in such circumstances.
3.9 With Your Consent
We may disclose your personal information for any purpose with your consent.
4. Information Security and Storage
Govee attaches great importance to the security of your information and takes multiple physical, administrative, and technical measures to protect the integrity and security of all information we collect and all information we share with service providers. The Internet is not an absolutely secure environment. We strongly recommend that you use secure login methods and set a complex password to help us protect your account security. We also strongly recommend that you do not share your password with others or reuse a password that you have used on other websites or applications when using our services, as doing so may increase the risk of your account being subject to hacking or other malicious cyber activities. If you believe that the security of your account or personal data has been compromised, please contact us immediately at support@govee.com.
When you access or use our services, your personal data may be processed or transferred outside the country/region where you reside. The data protection laws of such countries or jurisdictions may differ in certain respects from the laws of the jurisdiction in which you reside. If you do not want your information to be transferred outside your country or jurisdiction in which you reside for storage or processing, you should immediately stop accessing or using our services. If you would like more detailed information about such transfers and the measures we use to facilitate them, please contact us immediately.
In addition, no security system is impenetrable, and we cannot guarantee absolute security. In the event that a personal information security incident occurs, we will inform you of the basic situation and possible impacts of the incident, the measures we have taken or will take, recommendations for you to prevent and reduce risks, and remedial measures for you, in accordance with legal requirements. We will notify you of information relating to the incident through email, SMS, push notification, or other appropriate means. When it is difficult to notify each personal information subject individually, we will issue an announcement reasonably and effectively. Meanwhile, we will report the disposal of such personal information security incidents according to the requirements of the regulatory authorities.
We will retain the information necessary to ensure the normal operation of core account features for the duration of your account's validity period. The retention period for personal data will be strictly limited to the minimum period necessary to achieve the relevant processing purposes. Where applicable laws require a longer retention period, we will retain the information in accordance with such legal requirements.
5. Your Data Subject Rights
Under applicable laws, you have certain rights related to your personal data, including the right to request access to, correction, modification, deletion, and withdrawal of your personal data, the right to transfer your personal data to other service providers, and the right to object to the use of such data for specific purposes. If you want to exercise any of these rights, please contact Govee customer service at support@govee.com.
If you want to cancel your account and delete your data, you may also exercise this right through the account deletion feature on the Govee website. Before submitting a request to cancel your account, you acknowledge and agree to the following terms:
5.1 Scope of Application
Your account deletion request applies only to and takes effect simultaneously on the govee.com and goveelife.com sites. Due to independent account systems, the accounts, data, and access permissions associated with community.govee.com will not be affected by this deletion request and will continue to be retained.
5.2 Processing and Cooling-off Period Mechanism
To protect the security of transaction fulfillment and prevent potential fraud risks, we will process your account deletion request as follows:
l A ten-day cooling-off period for account deletion is provided for users with historical order records. If you have historical order records, a ten-day cooling-off period for account deletion will begin after you submit your deletion request. During this period, your account will not be locked or restricted from access, and you can still normally log in and use your account. However, to protect the security of cross-border logistics and after-sales fulfillment, any of the following behaviors during this period will be deemed a withdrawal of your deletion request, and the system will automatically cancel the request: a. logging in to your account and placing an order using that account; b. logging in to your account and requesting the after-sales service for a historical order; or c. placing an order using the email address associated with the account without logging in to your account. Users with no historical order records are not subject to the ten-day cooling-off period for account deletion.
l Physical data erasure is provided. If a user with historical order records does not take any action that cancels the request during the ten-day cooling-off period for account deletion, or if a user with no historical order records submits a deletion request, we will formally initiate the physical data erasure process. Your personal information will be permanently deleted from, or irreversibly anonymized in, the active databases of our primary systems within 14 business days from the date on which the process begins.
l Re-registration is subject to the following restrictions. After account deletion, if you subsequently register again using the same information, the system will not issue any new user discounts, welcome vouchers, or related initial points benefits again.
5.3 Data Processing by Third-Party Partners
Upon receiving a valid deletion request from you, we will, in accordance with applicable laws, send data erasure instructions to certain third-party partners that assist with the operation of our online stores. Please note, however, that necessary transaction and delivery records involving payment gateways, logistics carriers, and warehousing partners are exempt from deletion under statutory provisions, as they support legal and operational compliance obligations, including financial audits, tax compliance, anti-fraud measures, and cross-border logistics fulfillment. Such data will be processed independently and retained in accordance with applicable laws by the relevant third parties. For further information, please refer to the respective privacy policies of those service providers.
5.4 Data Anonymization and Publicly Posted Content
After successful account deletion, for purposes of statistics, business analysis, and financial audits, your historical transaction records will be retained but subject to irreversible anonymization, rendering them technically incapable of being re-identified, tracked, or linked to you personally. In addition, we will perform de-identification on any product reviews you previously posted publicly (displayed as "anonymous" or "verified buyer"). The text of such reviews may continue to be retained to preserve the integrity and objectivity of the platform.
5.5 Treatment of Virtual Assets and After-Sales Benefits
Account deletion is permanent and cannot be reversed. All unconsumed assets stored under the account (including but not limited to membership points, membership level benefits, vouchers, and coupons) will automatically become invalid and cannot be restored or redeemed for cash. After deletion, you will be unable to initiate after-sales requests through your account. We will automatically compile the invoices for all products that are still within their warranty periods at the time of account deletion and send them to you as attachments. If you require after-sales service in the future, these invoices will serve as the sole proof of eligibility for warranty service. If you hold a gift card, it will not be affected by the deletion of your account because it is not linked to your account. You may continue to use the gift card after your account is cancelled.
5.6 Retention Required by Law
Notwithstanding your deletion request, applicable laws (including but not limited to tax and financial laws, anti-money-laundering laws, and consumer protection laws in relevant jurisdictions) may require us to retain certain necessary financial records, tax reporting data, and transaction stubs for mandatory statutory retention periods. These legally retained data will be strictly isolated from daily operational databases and used only for compliance audits and will never be used for any commercial marketing or routine business purposes.
6. Cookies and Similar Tracking Technologies
6.1 Cookies
Cookies are small text files that are sent to or accessed from your web browser or computer hard drive. A cookie typically contains the following information: the domain name from which the cookie originates (Internet location), its “lifetime” (namely, expiration time), and a randomly generated unique number or similar identifier. A cookie may also contain information about the device, such as user settings, browsing history, and activities conducted while using the services.
We and our third-party partners and providers use cookies and similar technologies to automatically collect certain personal data when you use the Govee website services. We use this information to enhance the navigation experience, analyze trends, administer the website, track your activity on the website, collect statistical information about our overall user base, and assist with marketing and customer service. You may adjust your preferences regarding our use of cookies and similar technologies by clicking Preferences in the cookie settings pop-up window on the relevant page. This cookie preference management tool is specific to the website, device, and browser. Accordingly, when interacting with a particular website you are visiting, you need to adjust your preferences separately on each device and browser that you use. You may also stop all collection of your information by us through online services by ceasing use of our website and services. In addition, you can use your browser's built-in tools to disable or delete cookies, or exercise certain privacy choices by adjusting permissions on your mobile device or Internet browser. If you choose to disable certain types of cookies, it may restrict your use of certain features or functions of the Govee website.
6.2 Other Local Storage
Certain third parties and we may use other local storage technologies in connection with certain products and services, such as a local shared object (also known as a Flash cookie) and HTML5 local storage. Similar to cookies, these technologies store information on your device and may record certain information about your activities and preferences. However, these technologies may use different storage media from cookies. As a result, you may be unable to control them using standard browser tools and settings.
In addition, our website uses pixels, which are snippets of HTML code loaded when you visit a website or open an email. They help track your behavior and activities. With tracking pixels, advertisers can obtain data used for online marketing, website analytics, or email marketing. If analyzed in specific ways, data collected through these pixels can also be used for other purposes, such as retargeting or behavioral advertising. For example, Govee has deployed the Facebook Pixel on its website. The Facebook Pixel enables Facebook to match website visitors with their Facebook user accounts. If you want to disable these tracking pixels, there are various ways you can prevent them from collecting your data:
(1) Set your browser and email settings as restrictively as possible to ensure that external graphic elements are supported only with permission and that HTML emails are not supported. Appropriate firewall settings can also achieve this.
(2) Some browser extensions can be used to make tracking pixels visible (such as PixelBlock, uBlock Origin, HTTPS Everywhere, etc.).
(3) For more information about how targeted advertising works, you can visit the educational webpage of the Network Advertising Initiative (NAI): https://thenai.org/about-online-advertising/how-does-it-work/.
6.3 Do Not Track
Unless required by law, we do not commit to responding to "Do Not Track" signals in your browser. If applicable laws require us to recognize opt-out preference signals such as Global Privacy Control (GPC), we will process such signals as required by law.
7. Other Matters Involving User Interests and Requiring Notice to Users and Disclaimers
Except for circumstances described in Section 3 of this Policy, your specific requests, or legal requirements, we will not share, disclose, sell, lease, or otherwise provide your personal data to other companies for promoting their products or services without your prior consent. We have never "sold" and will not "sell" your customer information.
7.1 Links to Third-Party Websites
Our applications or websites may contain links to third-party websites, and this Policy does not apply to these third-party websites. If you click a link to any such website, please note that the website has its own privacy policy, and we do not assume any responsibility or liability for its policy. Please check the respective website's privacy policy before submitting any information to these websites. In addition, our website may include social media features, such as Facebook, Twitter, and Pinterest buttons (including "Like", "Tweet", or "Pin"). Whether or not you click the buttons, these social media websites automatically record information about your browsing behavior each time you visit a website with social media buttons. Your interactions with these features are governed by the privacy policy of the company providing them, not by our privacy policy. Please review your privacy settings separately on the respective social media websites.
7.2 Children's Privacy
Our services are not directed to children or minors under 16 years of age (as defined by applicable national law), and we do not intentionally collect or retain personal information from minors. If you are a minor, please do not attempt to complete our forms or send any of your personal information to us. If a minor has provided us with personal information without the consent of a parent or legal guardian, the parent or legal guardian should contact us immediately at support@govee.com to delete the relevant personal information of the minor and unsubscribe.
If we find that a minor has provided us with personal information, we will immediately take measures to delete such information from our systems. As further described in our User Agreement, please do not upload or display photos of other people, especially photos of minors.
7.3 Your California Privacy Rights
The following supplemental disclosures apply to California residents.
Collection and use of personal information: Over the past 12 months, depending on how you use our services, we have collected the following categories of personal information in accordance with the CCPA: identifiers; customer information records; commercial information; Internet or other electronic network activity information; customer address; inferred or preference information; and sensitive personal information limited to account login information. We collect these categories of personal information from you, connected terminal devices, connected third-party accounts or platforms, and service providers. We use the information for the purposes described in Section 2, disclose the relevant categories of personal information for business purposes to the categories of recipients described in Section 3, and retain the information as described in Section 4.
Sale and sharing of personal information: We undertake not to sell your personal information. We provide order information, commercial data, network information, and other information to our partners to fulfill orders, deliver targeted advertising, and perform other relevant features, as described in Section 3. You have the right to limit or refuse the sharing of your information for targeted advertising purposes. To opt out, please click the Do Not Sell page. You may also opt out of the sharing of your personal information. If you want to opt out of the agreement regarding the use of cookies and similar technologies that involve the sale of personal data or the use of personal data for targeted advertising, please click the Cookie Settings link in the website footer and adjust your preferences accordingly. If you visit our website with GPC enabled, any cookies used for sale or targeted advertising should be automatically disabled. Please note that this opt-out tool is specific to the particular website, device, and browser. Therefore, you need to adjust your preferences for the device and browser you use each time you visit a specific website.
California privacy rights: Subject to applicable exceptions, California residents may have the right to request access to the categories and specific pieces of sensitive personal information we have collected, obtain information regarding the categories of sources, the purposes of use, and third parties involved, request correction of inaccurate sensitive personal information, request deletion of sensitive personal information, and obtain a portable copy of sensitive personal information. In addition, California residents have the right to limit and opt out of the sale or sharing of sensitive personal information.
Sale and sharing of sensitive personal information: We do not sell or share sensitive personal information (as defined by the CCPA). We use sensitive personal information only for purposes permitted under the CCPA and will not use or disclose such information for purposes beyond those permitted by law. We also do not use such information to infer characteristics about you. We do not knowingly sell or share sensitive personal information of consumers under 16 years of age.
Non-discrimination: We will not discriminate against you for exercising any of your rights granted under the CCPA. This includes refusing to provide you with goods or services, charging you different prices or rates, or providing you with goods or services of a different level or quality, except as otherwise permitted by law, such as in connection with financial incentive programs.
How to exercise your rights: You can contact us at support@govee.com. Before processing a request to exercise your rights, we need to verify your identity and confirm that you are a resident of a state in which the relevant right applies. To verify your identity, we generally require confirmation through your account authentication or compare the information you provide with information stored in our systems. You may also designate an authorized agent to submit requests on your behalf. We generally require proof of authorization or may require you to verify your identity directly to confirm that the authorized agent has the appropriate authority. We generally respond to relevant requests within 45 days. Where necessary, we may extend this period once by an additional 45 days and will notify you of the extension.
Other US states: If you are a resident of Virginia, Colorado, Connecticut, Utah, or other US states with comprehensive privacy laws, you enjoy similar rights, including the rights to access, correct, and delete personal information and to obtain a portable copy of your personal information. You may also have the right to opt out of targeted advertising, the sale of personal information, and (where applicable) profiling for decisions that produce legal or similarly significant effects. To exercise these rights, please contact us at support@govee.com.
7.4 Specific Information Regarding European Data Protection
If you are located in the European Economic Area (EEA), Switzerland, or the UK, in addition to the rights described in Section 5 above, you may have the following additional rights under the applicable General Data Protection Regulation (GDPR) or the UK General Data Protection Regulation (UK GDPR):
Right of access and/or data portability: You have the right to access the personal information we hold about you. In certain circumstances, you may request that such information be provided to you so that you can provide or "port" it to another provider.
Right to erasure: In certain circumstances, you have the right to request deletion of the personal data we hold about you (for example, where the data is no longer necessary for the purposes for which it was originally collected).
Right to object: In certain circumstances, you have the right to request that we stop processing your personal data and/or stop sending you marketing communications.
Right to rectification: You have the right to request that we rectify any inaccurate or incomplete personal data.
Right to restriction of processing: In certain circumstances, you have the right to request that we restrict the processing of your personal data (for example, where you believe that the personal data we hold about you is inaccurate or unlawfully processed).
Right to non-discrimination: Users exercising any rights under this Policy shall not be subject to any discriminatory treatment, including but not limited to denial of services, different prices, or reduced service quality. We will not treat you differently only because you make a data subject request or exercise any other rights granted by applicable laws.
To exercise your rights, or if you have any other questions regarding our use of your personal data, please submit a request using the contact information we provide in the Contact Us section of this Privacy Policy. Please note that we may ask you to provide additional information to verify your identity and confirm that you are entitled to access the relevant personal data.
You also have the right to lodge a complaint with a data protection authority. For more information, please contact your local data protection authority.
7.5 EU Data Act
The EU Data Act may grant users of connected products and related services certain rights, including the right to access specific product data and related service data generated through the use of such products and services, and, subject to the conditions and exceptions provided by law, the right to request that such data be provided to a third party. The Act also requires the provision of certain pre-contractual information regarding such data and access arrangements. For more details, please click Govee EU Data Act at the bottom of the homepage.
7.6 Lawful Basis for Data Processing
If you are located in the EEA, we will only process your personal data where there is a valid legal basis under the GDPR. The legal basis on which we rely to process your personal data includes:
(1) Performance of a contract: We will process your personal data where necessary to perform our contractual obligations. Examples include core website services (such as account registration, login, and identity verification, as well as user-initiated Facebook or Google login) and order fulfillment (such as ordering, payment, delivery, returns, and refunds).
(2) Legitimate interests: We may process your data based on legitimate interests pursued by us or by a third party. Examples include security protection, fraud prevention, limited operational diagnostics, and dispute resolution.
(3) Your consent: In certain circumstances, we will obtain your explicit consent before processing your personal data. Examples include optional analysis, sending marketing emails, or push notifications. You have the right to withdraw your consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
(4) Legal obligations: We are obligated to collect or retain certain personal data as required by law, such as data required for tax-related obligations.
For data collection, processing purposes, and their corresponding lawful basis, please refer to the Appendix.
7.7 Cross-Border Transfers of Personal Data
We may transfer your personal data to other countries whose laws and data protection compliance requirements may differ from those of your jurisdiction. For transfers of personal data from the EEA, Switzerland, or the UK to servers located in the US, such transfers will either be protected by an existing cross-border data transfer framework, such as the EU–US Data Privacy Framework, or conducted pursuant to another applicable transfer mechanism where the destination country is not considered to provide an adequate level of protection. Depending on the specific transfer scenario, safeguards may include the European Commission’s Standard Contractual Clauses, as well as relevant technical and organizational measures, such as encryption and access control.
If you want to learn more information about the specific transfer mechanisms we use, please contact us using the contact information provided in the Contact Us section.
7.8 Financial Incentive Notice
When you register an account, provide us with your email address and consent to subscribe to our updates, you may receive promotional information, coupons, and special offers by email. If you do not want to receive emails from us, please click “Unsubscribe” at the bottom of the email, and we will then stop sending you subscription messages.
7.9 Other Jurisdictions
If you reside in a jurisdiction not mentioned in Section 7 that has comprehensive data-protection or privacy laws (such as Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Brazil’s General Personal Data Protection Law (LGPD), South Korea’s Personal Information Protection Act (PIPA), or Australia’s Privacy Act), you may have similar rights, including the rights to access, correct, delete, and transfer your personal information, as well as the right to lodge a complaint with your local regulatory authority. We will respect and implement the above rights as required by the applicable laws of your jurisdiction. To submit a request, please contact us at support@govee.com.
8. Updates to This Policy
We may update this Privacy Policy from time to time. If such changes result in a material reduction of your rights under this Privacy Policy, we will notify you by issuing a prominent notice on the page before the changes take effect. If the purposes, methods, or categories of personal information processed under the privacy guidelines for a specific product or service change, we will obtain your consent again.
You have the right to refuse to consent to updates to this Privacy Policy. However, you acknowledge and understand that if you refuse to allow us to collect or process your personal information where such collection or processing is necessary to provide updated services or features, we may be unable to provide the updated services or features to you, or the updated services may not function as intended.
9. Contact Us
If you have any questions or comments regarding this Policy or our User Agreement, please contact us at support@govee.com. If you are a user in the US or Canada, you may also contact us by telephone at +1 (855) 925-3570. Our service hours are Monday through Friday, 9:00 a.m. to 5:00 p.m. (EST).
You may contact our Article 27 representative by email at dpo@govee.com or by mail:
GDPR representative
GOVEE MOMENTS (DE) HANDEL GmbH
Address: Zunftstraße 13 - Raum 205, 50374 Erftstadt
Data protection officer (DPO)
Name: Liang Xiongjie
Contact: dpo@govee.com
We will respond as soon as possible upon receiving your request. In addition, if you believe our processing activities infringe upon your legitimate rights and interests regarding privacy and personal information, you have the right to lodge complaints and reports with the relevant regulatory authorities.
Last revision date
This Policy was last revised on 2026/10/19 and took effect thereafter.
Appendix
|
Personal Data Processed |
Purpose |
Legal Basis |
|
User registration and account management: Email address, password, user ID, nickname, date of birth, profile picture, country/region, and language preferences |
Create a user account; Enable user login; Manage the account; Save account settings; |
Art. 6(1)(b) Performance of a contract or taking measures at the user’s request prior to entering into a contract |
|
Third-party account login via Google and Facebook: User ID, profile picture, and information provided to us by third-party platforms with the user’s authorization and necessary for login |
Provide third-party account login and account-linking services at the user’s request |
Art. 6(1)(b) Performance of a contract or taking measures at the user’s request prior to entering into a contract |
|
Product display: Device information (including device name, device model, operating system version, language settings, resolution, service provider network ID), and browser type |
Display products or services to users; Adapt to your device interface; |
Art. 6(1)(b) Performance of a contract or taking measures at the user’s request prior to entering into a contract Art. 6(1)(f) Our legitimate interest to display appropriate website pages to users |
|
Browsing history, search history, shopping cart information, and order records |
Display and recommend products to users; Improve user experience; |
Art. 6(1)(f) Recommending relevant products to users and improving the user experience are based on our legitimate interests |
|
Region, language, and localized display: IP address, user-selected country/region, and language or currency preferences |
Display the website version, language, currency, or delivery services appropriate to the user's region; |
Art. 6(1)(f) Providing visitors with website services that correspond to their regions is in our legitimate interests |
|
Order placement and order fulfillment: Name, email/contact information, ordering IP address, shipping address, purchased items, quantity and amount, order number, and order status |
Accept and process orders; Confirm transactions; Perform sales contracts; Send necessary order information to users; |
Art. 6(1)(b) Processing is necessary for the performance of a contract |
|
Payment processing: Payment method, transaction amount, order number, payment status, necessary billing information, gift card numbers, and order history |
Receive and process payments; Confirm payment results; Process refunds; |
Art. 6(1)(b) Processing is necessary for the performance of a contract |
|
Risk management: Your device information, browser type, operating system, account settings information, and login data; Transaction data, user behavior data, and other order-related identity information |
Protect website security, analyze failures, troubleshoot issues, prevent fraud, and manage risks; Manage payment risks, protect payment security, and prevent fraud; |
Art. 6(1)(d) Protecting your account security and safeguarding you against fraud relate to your vital interests Art. 6(1)(f) Maintaining website security and preventing fraud are in our legitimate interests |
|
Delivery and logistics tracking: Name, contact information, email, shipping address, order number, products and logistics information |
Complete customs clearance and product delivery; Provide logistics information to consumers; |
Art. 6(1)(b) Processing is necessary for the performance of a contract |
|
Commercial information: Purchase history, click history, browsing history, etc. |
Recommend products you may be interested in; Aggregate data analysis for market research and production planning; |
Art. 6(1)(f) Improving our products and services serves our legitimate interests |
|
Returns, refunds, and after-sales service: User ID and contact information, order information, payment and refund information, and return logistics |
Process order cancellations, returns, refunds, warranties, and other after-sales requests; |
Art. 6(1)(b) Processing is necessary for the performance of a contract If mandatory statutory consumer rights protection is involved, Art. 6(1)(c) legal obligation may apply |
|
Invoices and tax records: Invoice title, taxpayer identification number, order and transaction information, and email address |
Issue and retain invoices and fulfill statutory record retention obligations for tax, auditing, etc. |
Art. 6(1)(c) Legal obligation |
|
Contacting us (order-related requests): Email address/Phone number, order number, and chat logs |
Respond to requests submitted by users regarding order delivery, refunds, returns, etc. |
Art. 6(1)(b) Processing is necessary for the performance of a contract |
|
Contacting us (general inquiries): Email address/Phone number, problem description, and communication records |
Respond to user inquiries; |
Art. 6(1)(f) Efficiently handling requests from visiting users is in our legitimate interests |
|
Communication records with chatbot customer service: User ID, session ID, name, and email address |
Respond to user inquiries; Assist with order processing, after-sales service, and other issues; |
Art. 6(1)(b) Processing is necessary for the performance of a contract Art. 6(1)(f) Efficiently handling requests from visiting users is in our legitimate interests |
|
User product reviews: Nickname, rating, review content, and photos or videos actively uploaded by users |
Display product reviews actively submitted by users; Provide assistance to users intending to purchase the same product; |
Art. 6(1)(f) Operating authentic and transparent product reviews is in our legitimate interests |
|
Points service: Username, points balance, spending and redemption records, user identifier, operating system, and model |
Operate the points service in which users actively participate, and calculate and redeem points; |
Art. 6(1)(b) Processing is necessary for the performance of a contract
|
|
Lucky draws, trials, surveys, testing, and other activities: Nickname, profile picture, email address, and information collected during the activity |
Receive registration information and organize activities; Improve product and service quality; Formulate marketing strategies; |
Art. 6(1)(b) Processing is necessary for the performance of a contract
|
|
Advertising or electronic marketing: Preference information, email address, and subscription records; Device information (including device name, device model, operating system version, language settings, resolution, service provider network ID), and browser type Browsing history, search history, shopping cart information, order records, customer service event data, and cookie-related information |
Send marketing messages, newsletters, and other promotional information, and process users' withdrawal of consent or subscription cancellations; Conduct market research and statistical analysis, display personalized advertising recommendations, and conduct promotional campaigns. |
Art. 6(1)(a) Based on users' consent |
|
Data subject rights requests: Contact information, request content, necessary identity verification materials, and communication records |
Respond to requests submitted by users to exercise data subject rights; |
Art. 6(1)(c) Based on legal obligations |
|
Legal matters: All the personal information we collect above |
Comply with regulatory obligations; Handle litigation |
Art. 6(1)(c) Compliance with a legal obligation to fulfill regulatory requirements Art. 6(1)(f) Protecting our legitimate rights and interests is in our legitimate interests |
